Routes4U e-learning | Module 4
Local and regional development in the EU macro-regions: Cultural Routes and SMEs
The fourth module of the Routes4U e-learning course provides relevant information on local and regional development in the EU macro-regions through the Cultural Routes of the Council of Europe. It includes videos, check lists, infographics and various materials for further studying. Participants' learning progress is evaluated via exercises and assignments: they will obtain a personalised certificate of attendance upon successful completion of the module's test.
- Who is this course for? The course is open to anyone interested in the Cultural Routes of the Council of Europe programme. There is no specific background knowledge required.
- Duration: 120 minutes
- Language: English
- Certificate: Yes, upon successful completion of the test
- Launching (estimate): December 2019
What will you learn?
- What are SMEs are and how are they important for Cultural Routes?
- What cultural and tourism activities are offered within the Cultural Routes?
- What is sustainable tourism and how does it relates to Cultural Routes?
- How to facilitate the integration of tourism-related SMEs into regional development and tourism promotional strategies for the EU macro-regions?
- How to boost innovation in the macro-regions?
- How can Cultural Routes of the Council of Europe collaborate with SMEs in the EU macro-regions?
Moreover, best practices of existing Cultural Routes will be presented.
Structure of the module
1. SMEs according to the EU and their importance for the economy of EU macroregions
> Defining SMEs
> How important are SMEs
> The EU macro-regions Action Plan; The Small Business Act for Europe
> What is required from SMEs along the Cultural Routes of the Council of Europe?
2. Tourism in the EU macro-regions
> Defining tourism
> Tourism and regional development
> The positive and negative impacts of tourism
3. Tourism and cultural activities within the Cultural Routes of the Council of Europe
> Defining culture and cultural tourism
> EU tourism in numbers
4. Sustainable development and the CCI sectors in the EU macro-regions
> Defining sustainable development
> Sustainable development in tourism
> Defining sustainable tourism
> CCI sectors
> Europe CCI market
> Support measures for CCI sectors
5. SMEs involvement in sustainable and cultural tourism within the Cultural Routes of the Council of Europe
> Successful examples of tourism products
> Increasing local development through sustainable tourism on the Cultural Routes
> Sustainable tourism development features
> Institutional support to tourism SMEs
> Tourism related SDGs
> Cultural Routes collaboration with SMEs in the EU macro-regions
6. Boosting innovation in the macro-regions via the Cultural Routes offer
You can access the modules through the Routes4U e-learning course. The course is hosted by the HELP Council of Europe platform: the access is free and unlimited, but registration is compulsory.
How to register?
- Go on the Routes4U e-learning course
- Click to "Create new account" and fill in the form.
- Click on the confirmation link you will receive by e-mail. You can now enjoy our course!
Step-by-step guidance on certification and implementation
Module 1. Cultural Routes in the EU macro-regions
Step-by-step guidance on certification and implementation
Cultural Routes to increase attractiveness of remote destinations
Module 2. Cultural tourism in the EU macro-regions
Cultural Routes to increase attractiveness of remote destinations
Cultural Routes and community engagement
Module 3. Social participation and social cohesion in the EU macro-regions
Cultural Routes and community engagement
Cultural Routes and SMEs
Module 4. Local and regional development in the EU macro-regions
Cultural Routes and SMEs
Cultural Routes and marketing of the macro-regional strategies
Module 5. Marketing strategies in the EU macro-regions
Cultural Routes and marketing of the macro-regional strategies
Useful links
- Cultural Routes of the Council of Europe programme
- EU Macro-Regional Strategies
- Faro Convention Action Plan