Routes4U e-learning | Module 1
Cultural Routes in the EU Macro-regions: Step-by-step guidance on certification and implementation
The first module of the Routes4U e-learning course provides relevant information on the Cultural Routes of the Council of Europe programme, with a focus on the macro-regional specificities. It includes videos, check lists, infographics and various materials for further studying. Participants' learning progress is evaluated via exercises and assignments: they will obtain a personalised certificate of attendance upon successful completion of the module's test.
- Who is this course for? The course is open to anyone interested in the Cultural Routes of the Council of Europe programme. There is no specific background knowledge required.
- Duration: 120 minutes
- Language: English
- Certificate: Yes, upon successful completion of the test
- Launching: March 2019
What will you learn?
- What the label “Cultural Route of the Council of Europe” stands for
- When and why the Cultural Routes of the Council of Europe programme was established and how it works today
- How a cultural heritage project could benefit from obtaining the certification by the Council of Europe
- Why the Cultural Routes of the Council of Europe are attractive for tourists
- How to create a Cultural Route project and how the certification process is working
- What Cultural Routes are represented in the four EU macro-regions (Adriatic-Ionian, Baltic Sea, Danube and Alpine Region) and what are the aspects of the macro-regional strategies that are of relevance when creating new Cultural Routes
Moreover, best practices of existing Cultural Routes will be presented.
Structure of the module
1. Introduction
2. Framework and history of the Programme
- The Council of Europe
- The Cultural Routes of the Council of Europe Programme
3. Why to become a “Cultural Route of the Council of Europe”
- Visibility of lesser-known destinations
- International recognition
- Political support
- Democratic governance and legal structure
- Quality trademark
- Funding opportunities
- Networking
4. Why Cultural Routes are attractive for tourists
- Discovery of lesser-known destinations
- Meet the people – dialogue among diversities
- Sustainable tourism
- "Get the bigger picture" and "understand to be part of a wider story"
- Life-long learning
- Authentic experience
- Multi-sensorial experience
5. How to become a Cultural Route of the Council of Europe – The certification process
- The five steps
- The certification/ evaluation cycle
6.Cultural Routes and the European macro-regional strategies
- Cultural Routes and the Adriatic-Ionian Region
- Cultural Routes and the Baltic Sea Region
- Cultural Routes and the Danube Region
- Cultural Routes and the Alpine Region
You can access the modules through the Routes4U e-learning course. The course is hosted by the HELP Council of Europe platform: the access is free and unlimited, but registration is compulsory.
How to register?
- Go on the Routes4U e-learning course
- Click to "Create new account" and fill in the form.
- Click on the confirmation link you will receive by e-mail. You can now enjoy our course!
Step-by-step guidance on certification and implementation
Module 1. Cultural Routes in the EU macro-regions
Step-by-step guidance on certification and implementation
Cultural Routes to increase attractiveness of remote destinations
Module 2. Cultural tourism in the EU macro-regions
Cultural Routes to increase attractiveness of remote destinations
Cultural Routes and community engagement
Module 3. Social participation and social cohesion in the EU macro-regions
Cultural Routes and community engagement
Cultural Routes and SMEs
Module 4. Local and regional development in the EU macro-regions
Cultural Routes and SMEs
Cultural Routes and marketing of the macro-regional strategies
Module 5. Marketing strategies in the EU macro-regions
Cultural Routes and marketing of the macro-regional strategies
Useful links
- Cultural Routes of the Council of Europe programme
- EU Macro-Regional Strategies
- Faro Convention Action Plan