Routes4U e-learning | Module 2
Cultural tourism in the EU macro-regions: Cultural Routes to increase attractiveness of remote destinations
The second module of the Routes4U e-learning course provides relevant information on how the Cultural Routes of the Council of Europe increase the attractiveness of remote destinations in the EU macro-regions. It includes videos, check lists, infographics and various materials for further studying. Participants' learning progress is evaluated via exercises and assignments: they will obtain a personalised certificate of attendance upon successful completion of the module's test.
- Who is this course for? The course is open to anyone interested in the Cultural Routes of the Council of Europe programme. There is no specific background knowledge required.
- Duration: 120 minutes
- Language: English
- Certificate: Yes, upon successful completion of the test
- Launching: July 2019
What will you learn?
- What is cultural tourism?
- How does cultural tourism contribute to territorial cohesion in the EU macro-regions?
- Which resources do you need to develop cultural tourism products?
- How can cultural tourism revitalize remote destinations?
- How can you interpret cultural heritage?
Moreover, best practices of existing Cultural Routes will be presented.
Structure of the module
1. What is cultural tourism?
- Concepts of culture and tourism
- International organisations and cultural tourism
- Heritage tourism, cultural tourism and cross-cultural tourism
- Cultural tourism products
- Cultural Routes of the Council of Europe
2. Territorial cohesion in the EU macro-regions through cultural tourism and the Cultural Routes of the Council of Europe
- Why did the EU established macro-regional strategies
- Macro-regional strategies and cultural tourism
3. What are cultural tourism products?
- What assets are considered as cultural heritage ?
- Cultural tourism in remote destinations
- Tangible and intangible cultural resources and human resources
- Revitalizazion of cultural heritage
- Risks of cultural tourism
4. How to revitalize remote destinations?
- Benefits of tourism
- Rural and urban regeneration
- Partnerships
- Vulnerable groups
- Entrepeneurship in remote destinations
5. Interpretation of cultural heritage through the Cultural Routes of the Council of Europe
- Role of cultural heritage iterpretation
- Interpretation as promoter of touristification
- Management of visitors
You can access the modules through the Routes4U e-learning course. The course is hosted by the HELP Council of Europe platform: the access is free and unlimited, but registration is compulsory.
How to register?
- Go on the Routes4U e-learning course
- Click to "Create new account" and fill in the form.
- Click on the confirmation link you will receive by e-mail. You can now enjoy our course!
Step-by-step guidance on certification and implementation
Module 1. Cultural Routes in the EU macro-regions
Step-by-step guidance on certification and implementation
Cultural Routes to increase attractiveness of remote destinations
Module 2. Cultural tourism in the EU macro-regions
Cultural Routes to increase attractiveness of remote destinations
Cultural Routes and community engagement
Module 3. Social participation and social cohesion in the EU macro-regions
Cultural Routes and community engagement
Cultural Routes and SMEs
Module 4. Local and regional development in the EU macro-regions
Cultural Routes and SMEs
Cultural Routes and marketing of the macro-regional strategies
Module 5. Marketing strategies in the EU macro-regions
Cultural Routes and marketing of the macro-regional strategies
Useful links
- Cultural Routes of the Council of Europe programme
- EU Macro-Regional Strategies
- Faro Convention Action Plan