In conjunction with the objective of the EU strategy for the Alpine Region (EUSALP) and its Action Groups 2 and 6, the main goals of the proposal is to involve all the relevant stakeholders that work for the enhancement of the Via Francigena within the macro-region, in order to promote transnational cultural cooperation networks that involve local people to protect and promote shared heritage, strengthen sustainable cultural tourism and regional development.

   

Specific objectives

  1. Increase the awareness of the Via Francigena in EUSALP, both for development of its tourism potential and valorisation of cultural highlights
  2. Increase the number of establishments and services in the region where pilgrims can use discounts and special offers of the official EAVF Pilgrim Passport (user card);
  3. Encourage sustainable economic growth of territories in the region interested in the development of the Via Francigena through inclusion of public and private tourism stakeholders and launch of new territorial policies with the aim of stimulating investments;
  4. Involve SMEs within the Alpine Region;
  5. Strengthen visibility of Cultural Routes of the Council of Europe Programme in the region;
  6. Increase potential of the Via Francigena tourism product in the area, increasing tourism flows in Spring and Autumn;
  7. Increase visibility of the Via Francigena brand;
  8. Increase number of visitors and pilgrims along the aforementioned sections of the Via Francigena in the macro-region.

 

Activities

  1. Signpost: Install the official signposting of the Via Francigena in Besançon (Bourgogne-Franche-Comté, FR); Champlitte (Bourgogne-Franche-Comté, FR); Romainmôtier (Canton Vaud, CH) and Aosta (Val d'Aosta Region, IT);
  2. Information signage: Design and install four informative panels at four strategic points on the Via Francigena crossing the Alpine Region in Besancon (Bourgogne-Franche-Comte, FR), Champlitte (Bourgogne-Franche-Comte, FR), Romainmôtier (Canton Vaud, CH) and Great S. Bernard Pass (between the Canton Valais, CH and Val d’Aosta Region, IT).
  3. Pilgrim passport: Improve the official Pilgrim Passport/ user card by adding specific discounts and offers provided to the user card holders for travelling along EUSALP. The user card will be developed in cooperation with cultural, economic and tourism stakeholders as well as will facilitate the collection of useful data what will allow the creation of a database of hotels, restaurants and services in order to better promote the regional tourism. Moreover, the project will be working on the creation and distribution of two official maps as selected tourism offices within the macro-region.
  4. Tourism packages: Create and promote specific tourist packages dedicated to the discovery of the Via Francigena within the Alpine Region. This action will be carried-out in collaboration with partner tour operators and added to their specific offer related to the Via Francigena.

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