Aarau, Switzerland ,  25-26 November 2019

Aarau, Switzerland. Photo by Lutz Fischer-Lamprecht.The Routes4U meeting on Cultural Routes project in the Alpine Region (EUSALP) and Baltic Sea Region (EUSBSR) will take place the 25 and 26 November 2019 in Switzerland.

The meeting will be the opportunity for participants to discuss about Cultural Routes projects to be developed in the Alpine Region and in the Baltic Sea Region through the Routes4U project. Projects for the Alpine Region will focus on "Via Alpina", a network of five hiking routes across the Alps, and "Via Claudia Augusta", a trans-European line of communication developed during the Roman Empire. The projects should promote the heritage specificities of the Alpine Region, contributing to cultural tourism and transnational cooperation. For the Baltic Sea Region, participants will discuss the themes of "Ice Age and Maritime Heritage" as well as "Alvar Aalto Route".

Participants will include representatives from European Institutions, EUSALP, EUSBSR, cultural routes projects, Cultural Routes of the Council of Europe networks and stakeholders from the cultural and tourism field at national and macro-regional level in the Alpine Region and Baltic Sea Region.

The event is organised with the support of the Swiss Federal office of Culture.

Programme

25-26 November 2019 | Aarau, Switzerland

Download the programme

 

Monday 25 November

13.30 Registration of participants

13.45 Opening

  • VITALI David, Federal Office of Culture, Switzerland, Head of Culture and Society Section
  • AULNETTE Astrid, European Commission, Directorate General for Regional and Urban Policies
  • RUFFER Rebeka, State Secretariat for Economic Affairs, Switzerland, tourism economy, scientific advisor
     

14.15 PLENARY SESSION | ROUTES4U: Joint Programme between the Council of Europe and the European Union

The speakers will exchange on the cooperation between the Cultural Routes of the Council of Europe and the EU strategies for the macro-regions in the framework of Routes4U Joint Programme.

  • METZGER Constanze, Council of Europe, Enlarged Partial Agreement on Cultural Routes, Routes4U Senior Project Officer
  • MOSEDALE Jan, European Union Strategy for the Alpine Region, AG2 Economic development, Health tourism group

14.45 PITCH SESSION | New projects of Cultural Routes in the Alpine Region and in the Baltic Sea Region

Moderators: VUILLEUMIER Julien, METZGER Constanze

  • DIETACHMAIR Jakob, Via Alpina
  • LUMINATI Cassiano, AlpFoodWays
  • LINDH Tommi, Alvar Aalto route

15.15 Coffee break

15.30 TRAINING 1 | Creation of new Cultural Routes: the certification and evaluation processes

The representatives of the cultural routes projects will be trained on the certification cycle, in accordance with the Council of Europe criteria and evaluation process.
Moderators: VITALI David, METZGER Constanze

  • BELTRAMO Silvia, expert on Cultural Routes of the Council of Europe certification and evaluation and on heritage and cultural policies

16.30 STAKEHOLDER’S MEETINGS: new projects for Cultural Routes in the Alpine and Baltic Sea Region

18.15 Guided tour of the historical center of Aarau followed by a light aperitif and a dinner at the Kettenbrücke

 

Tuesday 26 November

09.00 Introduction

09.15 CONTINUATION STAKEHOLDER’S MEETINGS

The representatives of the new cultural routes projects will discuss with their potential partners and members about the state of the art and next steps in view of the further development of their projects
 

10.45 CONSULTATION| REPORT | Results of the stakeholder’s meeting

11.00 Coffee break

11.15 TRAINING 2 | Creation of a brand for the new project of Cultural Routes in the macro-regions

  • TAJTAKOVA Maria, Ph.D. in Arts Marketing, expert on consumer behaviour in the arts and culture, international cultural tourism and intercultural advertising

12.15 CLOSING SESSION | Next steps to be taken

12.45 Light lunch

Working documents

All you need to know about the certification process and the creation of a brand for Cultural Routes projects

 Working documents

Creation of a brand for new projects of Cultural Routes in the macro-regions

Creation of new Cultural Routes: the certification and evaluation process

Venue

Kultur & Kongresshaus Aarau
Schlossplatz 9
CH-5000 Aarau
Switzerland

LOGISTICS

Accommodation

Privileged rates until 1 November
  • Hotel Kettenbrücke ****
    https://hotelkettenbruecke.ch/
    Zollrain 16, 5000 Aarau
    300m from the venue
    Promotional code: Internationales Expertentreffen
     
  • Sorell Hotel Aarauerhof *** 
    https://sorellhotels.com/
    Bahnhofplatz 2, 5000 Aarau
    600m from the venue
    Promotional code: Internationales Expertentreffen

 

Further accommodation options:

Further information here

Contacts

 

Constanze METZGER, Routes4U Senior Project Officer

Tel.: +352 24 12 50 38
E-mail: constanze.metzger[at]coe.int

 

Laura LIGAZZOLO, Routes4U Project Assistant

Tel.: +352 24 12 50 39
E-mail: laura.ligazzolo[at]coe.int

Routes4U Project is a joint programme between the European Commission (Directorate General for Regional and Urban Policy – DG REGIO) and the Council of Europe (Enlarged Partial Agreement on Cultural Routes – EPA). The project aims at strengthening regional development through the Cultural Routes of the Council of Europe in the four EU macro-regions.