Gabriella BATTAINI-DRAGONI, Deputy Secretary General of the Council of Europe, opened the Routes4U meeting for the Adriatic and Ionian Region. Almost six month after signing the grand agreement with the European Union, she reaffirmed her support to the project, underlining that the "Organisation has always upheld the value of culture and heritage" and that "regional development cannot be sustainable if it does not take into consideration the specific culture of that area. Development must complement identity; not bump up against it".
During the high level panel session, Hajrulla ÇEKU, Deputy Minister of Tourism and Environment of Albania, Frano MATUŠIĆ, State Secretary at the Ministry of Tourism of Croatia and Zoran JANKOVIC, State Secretary at the Ministry of Foreign Affairs of Montenegro, talked about their role and involvement in the Adriatic-Ionian Region
Participants had the opportunity to exchange idead during the workshops consacrated to "Regional development through cultural tourism", "Transnational networks for cultural cooperation" and "Marketing strategies for the visibility of heritage". They were respectively moderated by Vlasta KLARIĆ, President of the National Partnership for Cultural Tourism under Croatian Ministry of Tourism patronage, Ols LAFE, Director of the Centre for Development of Ancient and Medieval Albanian Heritage at the University Aleksandër Moisiu (Albania) and Georgia ZOUNI, Lecturer on “Tourism marketing for organizations and enterprises” at the Hellenic Open University.
During the plenary session, representatives of the Cultural Routes of the Council of Europe (ATRIUM, the European Route of Historic Thermal Towns, the Phoenicians’ Route, the Roman Emperors and Danube Wine Route, the Routes of the Olive Tree and TRANSROMANICA) presented their activities in the Adriatic-Ionian Region. This was also the opportunity to further discuss EUSAIR priorities regarding the Cultural Routes programme.
Recommendations and future steps to be taken will be soon made available in the webpage of the meeting (see below).
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