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Call for proposals | Branding services for the creation of a Routes4U tourism catalogue

Luxembourg 13 September 2019
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Call for proposals | Branding services for the creation of a Routes4U tourism catalogue

Within the framework of Routes4U, four branding strategies have been planned by independent experts, one for each macro-region, aiming at increasing the visibility of both the Cultural Routes of the Council of Europe and the macro-region concerned, underlining their specificity as cultural tourism destinations.

In that context, the Council of Europe is looking for a Provider to implement the branding strategies related to cultural heritage and tourism (products and services) in the 4 macro-regions. Based on the existing four branding strategies planned by the independent experts, the provider will be in charge of:

  • Graphic charter
  • Label of local products
  • Tourism catalogue
    The catalogue will include the tourism products and services provided by the Council of Europe. The provider must ensure the copy-editing, layout, translation in 9 other linguistic versions, selection of photos, printing (1000 copies) and dissemination of the catalogue.
  • Tourism web content
    The provider will integrate the content of the tourism catalogue in the existing digital platform at https://routes4u.culture-routes.net/region/
  • Communication plan

Tenders proposing a fee above the exclusion level (total fee of 35000 EUR maximum) will be entirely and automatically excluded from the tender procedure.

The files for submission can be downloaded at the following links:

Deadline for submissions: 4 October 2019

Deadlines for expected deliverables:

Expected deliverables

Creation and promotion of tourism products and services in the four macro-regions

Deadline

  1. Graphic charter

31 December 2019

  1. Label of local products

30 January 2020

  1. Tourism catalogue (in English)

30 March 2020

  1. Tourism catalogue (other languages)

30 April 2020

  1. Tourism web content (in English)

30 March 2020

  1. Tourism web content (other languages)

30 April 2020

  1. Communication plan finalisation

30 May 2020

 


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