Hate speech is on the rise across Europe, jeopardising social cohesion and putting human rights under threat. In the Western Balkans, hate speech particularly targets members of vulnerable groups, who have already been affected by stigma and discrimination during the COVID-19 pandemic. To counter this phenomenon, the European Union and the Council of Europe launched in December 2020 a new campaign for the Western Balkans – “Block the hatred. Share the love.” Considering the epidemiological situation, the campaign will take place entirely online, through dedicated Facebook and Instagram pages: “Block the hatred. Share the love!"