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Belgrade 6 October 2025
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Promoting media literacy from an early age: “Media and emotions” presented in Belgrade

The new publication “Media and Emotions” was presented at the City Library of Belgrade, marking another step in strengthening media and information literacy among preschool educators, in support to the ongoing media literacy programme implemented by the Regulatory Authority for Electronic Media in Serbia (REM).

Designed as an educational resource for preschool teachers, “Media and Emotions” introduces creative and age-appropriate methods for developing emotional awareness and critical understanding of media messages among children. The guide combines pedagogical insights with practical examples, helping educators integrate media literacy into everyday learning and play.

The publication was presented to 25 preschool educators and education specialists who discussed the importance of early-age media education to instil critical thinking skills with youngest members of our society.

By supporting initiatives such as this, the Council of Europe contributes to fostering critical thinking, empathy, and responsible media use from an early age, in line with its broader work on education for democratic citizenship and freedom of expression.

The publication in Serbian language was produced through the Action “Protecting freedom of expression and of the media in Serbia (PROFREX)”, implemented by the Division for Cooperation on Freedom of Expression under the joint European Union and the Council of Europe programme “Horizontal Facility for the Western Balkans and Türkiye”.

Horizontal Facility III

The joint European Union and Council of Europe programme “Horizontal Facility for the Western Balkans and Türkiye” (Horizontal Facility III) is a co-operation initiative, running from 2023 until 2026. The programme covers actions in Albania, Bosnia and Herzegovina, Kosovo*, Montenegro, North Macedonia, Serbia and Türkiye. It enables the Beneficiaries to meet their reform agendas in the fields of human rights, rule of law and democracy and to comply with European
standards, which is also a priority for the EU enlargement process. 

The envelope of this facility amounts to ca. 41 million EUR (85% funded by the EU, 15% by the CoE).

*This designation is without prejudice to positions on status, and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo Declaration of Independence.