Post-campaign activities

Still not done: After crossing the finish line, it is time to evaluate the campaign.

Celebrate: You are done with a great campaign and you worked hard to make the internet a better and more inclusive space for everyone. So, now it is time to celebrate! Celebrate your tream, celebrate your work and give visibility to your results. You can write a small report and create visuals to continue with your awareness-raising work. Celebrating your success can further be a way to acknowledge and appreciate your supporters and boost morale within your team, but might also empower the marginalized communities you hoped to support as they can see that they are not alone.

Say thank you: Thank messengers and supporters! This is not only polite (and common sense), but also increases the motivation to support future activities.

Open-source: Make your campaigning material as well as your evaluation report available to others that you might have inspired to develop their very own campaigns.

Follow-Up: Did you work with donors, community leaders or politicians? Then share your insights and results with them as it might help them in their work to advocate for your cause.

 

 Evaluation

Finally, evaluate your campaign. The evaluation of the overall campaigning process is the final step – and leads back to the beginning and the initially identified objectives and benchmarks. The evaluation process also provides an opportunity to take stock of the whole process.

To evaluate the impact of your campaign we recommend you to do the following:

  • You can easily check how many comments, likes, reposts etc. your campaign got on the social media platforms that you used. Even E-Mails and messages responding to the campaign count. Be aware that those responses can be positive but also negative. From all of these responses or interactions with your campaign you can draw an image on how your audience received it.
  • Another way to measure the campaign’s impact is to simply identify if the goals and objectives you set for it were met.

After your campaign is over it is also recommended to keep an eye on how your audience changed or how active they are compared to before the campaign. Did you get more followers/ comments/ people watching your stories/ reposting and sharing your content? If your audience changed after the campaign it is also worth it to take a closer look on who those people are (age, origin, political positions etc.).

Put the final evaluation of your human-rights based narrative campaign in a report and, ideally, add graphs, screenshots and statistics. This is important since you most likely have to show funding institutions how their funding benefitted the campaign and will further be helpful for future grant applications.