SPORT AND WOMEN IN MASS MEDIA. SUGGESTIONS AND RECOMMENDATIONS (DEPORTE Y MUJERES EN LOS MEDIOS DE COMUNICACIÓN. SUGERENCIAS Y RECOMENDACIONES)

Country: Spain

Organisation responsible: Consejo Superior de Deportes (National Sports Council of Spain)

Main topic addressed: Gender equality in media / communication

Type of resource/practice: 

• Educational tools (training activities, curricula, educational materials, etc.)
• Awareness-raising initiatives / materials

Discipline: Multi-sport

Target group(s): Schools, PE teachers, families

Timing: Published in 2011

Language: Spanish

Brief description of the practice: The aim of this publication is to provide the media with suggestions and guidelines to improve the treatment of sports information by incorporating gender mainstreaming and guaranteeing an adequate portrayal of sportswomen. The guide first shows some examples of how female sport is depicted in the media and of the most common stereotypes and offers advice on how to eradicate them, providing a theoretical basis with a view to raising awareness among the sports media concerning the need of being trained on gender mainstreaming. It also includes a poster, named “Decalogue”, with nine concrete recommendations for making women visible in the field of sport focused on visibility, equality, the use of inclusive language, participation, combating gender stereotypes and raising awareness on gender issues and sexual harassment in sports through the media and among communication professionals.

Further information: 

https://sede.educacion.gob.es/publiventa/detalle.action?cod=14798 (Guide)

http://www.csd.gob.es/csd/estaticos/myd/web-triptico-guia-mmcc-h-vp.pdf (Poster)

Contact person: María José Rienda, President of the National Sport Council, National Sports Council, Directorate of Women and Sport, [email protected]