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LIVE COVERAGE OF WOMEN ROAD CYCLING AND GENDER BALANCE OF LIVE COVERAGE OF THE FIRST EUROPEAN CHAMPIONSHIPS 2018 ON FLEMISH PUBLIC TV CHANNEL, VRT
Country: Belgium
Organisation responsible: VRT Sporza (Sport channel of the Flemish Public TV)
Main topic addressed: Gender equality in media / communication
Type of resource/practice: Other, please specify: TV production/program
Discipline: Cycling
Target group(s): Flemish TV audience
Timing: 2018
Language: Dutch
Brief description of the practice: Up till now in 2018, VRT has already broadcast 14 live road cycle races for women. Of these, three were produced by VRT’s own means. This includes, as top of the bill, the world-famous “Ronde van Vlaanderen” for women, which was broadcast in its entirety and separately from the men’s race broadcast. During the first European Championships 2018, women’s races were broadcast six hours per day, having in mind the explicit target to achieve a 50/50 balance in the coverage of female athletes.
Further information:
www.Sporza.be
www.vrt.be/nl/over-de-vrt/opdracht/omroepthema-s/diversiteit/
Contact person: Jo Deferme, VRT Sporza, [email protected]
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