2 November 2023, 9.30am - 5.30pm

Hybrid format (Lausanne / online)

Organised in the framework of the All In Plus joint European Union - Council of Europe project 

Background and objectives

An informative session on gender equality aimed at sports media has being organised in the framework of the joint EU-CoE project “All In Plus”. The event took place at the Olympic House, in co-operation with the International Olympic Committee (IOC) and the European Broadcasting Union (EBU)

The informative session included the following topics

  • unconscious bias, 
  • storytelling, 
  • safe reporting, and 
  • portrayal. 

The session's objectives were to create a space for meaningful discussions and exchanges of expertise, thereby fostering a deeper understanding of the challenges associated with gender disparities in sport. 

The session brought together 27 leading sports media professionals and promoted inclusive and diverse dialogue, thus allowing for a deeper appreciation of the roles they play in shaping public perceptions and attitudes towards athletes, coaches and sports managers of all genders.

Speakers' biographies

Disclaimer: Each speaker has provided their own picture and short biography which are published hereunder.

Opening session

Session 1: IOC & advancing gender equality and inclusion

Session 2: Unconscious bias in sports media

Session 3: Portrayal Guidelines 

Session 4: Coverage of Cases of Abuses in Sport

Moderator: Elsa Arapi, Women’s Sport Lead, European Broadcasting Union (see biography under "Closing session")

Session 5: Storytelling

Closing session

Read the article from AIPS Media about the first informative session as well as the article in Finnish from Otto Palojärvi on 25 November 2023 in Sportti.com.