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AWARENESS CAMPAIGN 2016: WOMEN, ATHLETES LIKE ANY OTHER? (LES FEMMES, DES SPORTIFS COMME LES AUTRES?)
Country: Belgium
Organisation responsible: Les Femmes prévoyantes socialistes
Main topic addressed: Gender equality in media / communication
Type of resource/practice: Awareness-raising initiatives / materials
Discipline: Multi-sport
Target group(s): All the people who are interested in the equality in sports in Wallonia-Brussels Federation
Timing: Since December 2016
Language: Frenchg
Brief description of the practice: The physical, psychological and even social benefits of sport are well established, making it a crucial issue, particularly in terms of health and well-being. But, whether it is a hobby or a professional practice, sport remains a vector of inequalities between women and men, and reveals stereotypes deeply rooted in our society. Thanks to this information campaign about discrimination in the world of sport, the association Femmes Prévoyantes Socialistes on portraying sportswomen whose careers defeat the stereotypes reserving certain disciplines to men and highlighting the persistent inequalities and obstacles when it comes to regular physical activity for women. This campaign was supported by the Minister for Women's Rights of the Wallonia-Brussels Federation through the participatory assembly “alter égales” and was carried out through a variety of instruments. Testimonials and portrayals of female athletes were shared on social media and on the website, in a press campaign and in a photo exhibition entitled “Paroles de championnes”, aimed at highlighting discrimination in the world of sport, especially raising awareness on the situation of both amateur and professional sportswomen. Two conferences were also held in the framework of the campaign, on 17/09/2016 and on 23/03/2017
Further information:
http://www.femmesprevoyantes.be/campagnes/campagne-2016-les-femmes-des-sportifs-comme-les-autres/
https://parolesdechampionnes.tumblr.com/
http://www.parolesdechampionnes.be/
Contact person: Carmen Castellano, Les femmes Prévoyantes socialistes, [email protected]
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