Raising awareness and fostering educational campaigns
Promoting and nurturing sport values is paramount in shaping a positive and inclusive sports culture, especially for young players and supporters.
By raising awareness of the importance of integrity, fair play, and respect for competitors, we foster sporting spirit and lay the foundations for a more inclusive and cohesive society.
Through education and active participation, we can empower young athletes to support the development of a healthy and safe sport environment, both on and off the field, thereby enriching the sporting experience for all participants and spectators alike.
#SportIsRespect
Country: Italy
Organisation responsible: UISP
Main topic addressed: Improving public language about women and sport
Type of resource/practice: Campaign
Approach: Information and prevention
Target group(s): Journalists
Timing: 28 May 2019
Language: Italian
Brief description of the practice: The manifesto 'Media, Women and Sport: guiding ideas for different information', provides for correct information on women's sport in collaboration with Giulia Giornaliste Association.
Context and objectives: It aims to promote good journalism free from stereotypes and prejudices, to inform about sports disciplines with competence of merit; to avoid dwelling on looks or looks no more than what is written about the technical aspect and performance; to avoid focusing on winking body parts, and again, to give women's disciplines equal visibility, to decline female roles, functions, and positions and to highlight discrimination and discrepancies in terms of benefits, rewards, and protections.
Further information: https://www.UISP.it/nazionale/pagina/media-donne-e-sport-il-manifesto
