"BECOME A FEMALE INSTRUCTOR IN SPORT" [“DEVIENS MONITRICE SPORTIVE”]

Country: Belgium

Organisation responsible: Association des Etablissements Sportifs (AES asbl)

Main topic addressed: 

• Gender equality in leadership
• Gender equality in coaching

Type of resource/practice: 

•  Educational tools (training activities, curricula, educational materials, etc.)
• Awareness-raising initiatives / materials

Discipline: Multi-sport

Target group(s): All girls and women who want to become a sport instructor in Wallonia-Brussels Federation

Timing: 30/05/2017 – 30/06/2018

Language: French

Brief description of the practice: Communication campaign highlighting the role of female sports instructors through the production of a poster, flyers and a video capsule called "Become a sports instructor!" which had over 1000 views. A website was also created, listing all the available training sessions in the Wallonia-Brussels Federation, and a photography contest was launched. 120 sport centres received this communication kit and the satisfaction survey sent to their managers (response rate 47%) showed very good results. The managers generally described the communication media as relevant: 96% for the website, 95% for the flyer, 90% for the poster and 88% for the video capsule. Thanks to this initiative, a Facebook community of female sport instructors was created and portraits of female instructors were published both on Facebook and in the AES Magazine.

Further information: http://moniteursportif.be/ (coaching)

Contact person: Serge Mathonet, l’Association des Etablissements Sportifs, [email protected]