The European Union and Council of Europe’s “ALL IN: Towards gender balance in sport” joint project was officially launched on 31 May and 1 June in Strasbourg. The kick-off meeting and the first experts’ workshop brought together 30 participants and experts who represented public authorities responsible for sport and for gender equality, sport organisations, NGOs, universities, etc. and they laid the foundations for the main activities and materials to be developed during the course of the project’s lifetime.