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EX-AEQUO
Country: France
Organisation responsible: Ministry of Sports
Main topic addressed: Combating gender-based violence
Type of resource/practice: Awareness-raising initiatives / materials
Discipline: Multi-sport
Target group(s): All actors involved in sport
Timing: 2018
Language: French
Brief description of the practice: The Minister of Sports launched a campaign on 15th March 2018 to raise awareness of reprehensible behaviour among the actors involved in sport. The campaign is addressed to both people involved in the sports world and the general public and tackles four main themes: homophobia, racism, sexism and stigmatisation of disabilities. The campaign has been diffused through different media (press, television and internet) and through a poster campaign in almost 700 locations in France and French Overseas Departments and Territories. Four videos were published on social media and a 30-second clip, featuring actors from a well-known TV series, was broadcast on all channels of the French national television network.
Further information: http://www.sports.gouv.fr/prevention/incivilites-violences/ExAequo/
Contact person: David Brinquin and Muriel Faure, Ministry of Sports, [email protected]