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"BECOME A FEMALE INSTRUCTOR IN SPORT" [“DEVIENS MONITRICE SPORTIVE”]
Country: Belgium
Organisation responsible: Association des Etablissements Sportifs (AES asbl)
Main topic addressed:
- Gender equality in leadership
- Gender equality in coaching
Type of resource/practice:
- Educational tools (training activities, curricula, educational materials, etc.)
- Awareness-raising initiatives / materials
Discipline: Multi-sport
Target group(s): All girls and women who want to become a sport instructor in Wallonia-Brussels Federation
Timing: 30/05/2017 – 30/06/2018
Language: French
Brief description of the practice: Communication campaign highlighting the role of female sports instructors through the production of a poster, flyers and a video capsule called "Become a sports instructor!" which had over 1000 views. A website was also created, listing all the available training sessions in the Wallonia-Brussels Federation, and a photography contest was launched. 120 sport centres received this communication kit and the satisfaction survey sent to their managers (response rate 47%) showed very good results. The managers generally described the communication media as relevant: 96% for the website, 95% for the flyer, 90% for the poster and 88% for the video capsule. Thanks to this initiative, a Facebook community of female sport instructors was created and portraits of female instructors were published both on Facebook and in the AES Magazine.
Further information: http://moniteursportif.be/ (coaching)
Contact person: Serge Mathonet, l’Association des Etablissements Sportifs, [email protected]