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Main topic addressed: Preventing gender-based violence
Type of resource/practice: Educational tool, awareness raising activity
Discipline: Multi-sport
Target group(s): Young boys 10-14 years old
Timing: Ongoing
Language: Swedish
Brief description of the practice: We visit sports teams throughout Sweden and meet young boys in their locker rooms to talk about gender equality and how we can change bad attitudes. We have created material for eight lectures to work with boys from ages 10 to 14 for precautionary purposes to make them grow up with good values and get them to be aware of that masculinity can take different directions. The method includes 8 different 30-minute sessions. We also do lectures in schools where we meet pupils in secondary and high schools.
Content and objectives: We visit sports teams throughout Sweden and meet young boys in their locker rooms to talk about gender equality and how we can change bad attitudes. We have created material for eight lectures to work with boys from ages 10 to 14 for precautionary purposes to make them grow up with good values and get them to be aware of that masculinity can take different directions. The method includes 8 different 30-minute sessions. We also do lectures in schools where we meet pupils in secondary and high schools.
Steps/activities of the practice:
Contact with sports teams,
Train trainers,
A program to educate and follow Peer to Peer concept.
Resources required:
27 people work with Locker Room Talk, 25 of which take part in the visits.
Support from the sports federation in Sweden, wellknown ambassadors, knowledge about Gender Equality and Communication with young kids.
Equipment that was used: Virtual Reality glasses, computer, paper and pen.
In Sweden there are 300 000 boys in our target group and we estimate that to reach out to all of them we would need around 40 million Swedish kronas per year. Our budget today is around 12 million SEK.
Achievements and outcomes: In 2018, through the visits and open lectures, we reached 15600 people, 2128 of which are boys between the ages of 10 and 14. We now have two experts and professors following us during the period of a year.
Challenges and limitations: When we started calling out to teams, they thought that if we went to their club and talked to the boys, then they would be “softened” and would not perform well on the pitch. So, they thanked us for reaching out, but the answer was often no. What we realized was that there is a lot of prejudice around the topic, preconceptions about how men and women should be and act. The situation started to change when we involved sports federations and sport icons as Zlatan Ibrahimovic and Jimmy Durmaz.
The feedback we get is that there is a lack of tools when it comes to gender equality because sport in Sweden is mostly based on non-profit forces and they don’t have time to develop their own methods. This is where we can play a big role in addressing this issue. But we also face some challenges. Our conclusion is that it doesn’t matter how much you work with the kids if you don’t aim to work with parents, coaches and adults. Usually they are the ones having issues to accept the topics we are talking about, which is not something we necessarily face when meeting the kids.
Follow-up ideas and future plans: We are now looking for methods for adults in order to adjust the program and raise awareness among adult sport teams as well.
Country: Sweden
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