Best Practices Database
Napoleon for Younger Chinese visiting Europe: 1rs EU-China Virtual Travel Fair on Cultural Tourism
Napoleon is certainly one of the most important persons in European history and one of the fathers of the idea of a united Europe. The project aims at attracting young Chinese visitors, open up new source markets, foster an international atmosphere in Napoleonic destinations and promote intercultural understanding.
The European Federation of Napoleonic Cities participated at the 1rst EU-China Virtual Travel Fair on Cultural Tourism. This virtual Fair is an initiative of the EU Commission to facilitate the Business-to-Business matchmaking of the travel industry between China and Europe with the aim of promoting joint initiatives to boost travel and cultural exchange, via a fully immersive virtual reality platform that ensures meaningful life-like engagement amongst participants via avatar. The fully immersive 3D platform uses the latest virtual reality technology to ensure meaningful real-life engagement amongst visitors and exhibitors.
The 1st EU-China Virtual Travel Fair on Cultural Tourism is an initiative created within the framework of the 2018 China-Europe Tourism Year, funded by the European Union, under the auspices of the European Commission and the Ministry of Culture and Tourism of China, in partnership with Unesco, Council of Europe, ETC and National Geographic.
A smartphone application has also been developed in the framework of the 2018 EU-China Tourism year, with the support of the European Commission. It invites you to follow Napoleon’s route, travel all around Europe and discover the life of one of the most successful general in history.